LLC «World of Sweets» has become one of the three leaders in the Ukrainian market of wafers
According to the research conducted by the Marketing Research Company «MRC Brand» in January 2018 LLC «World of Sweets», which products sweets of TM «Domashne Svyato» and TM «Perepilka», by sales volumes in the wafers segment became one of the three leaders in the Ukrainian market. The research was conducted in all national retail networks.
The most popular among Ukrainian consumers are classical unglazed wafers — 72.14% of the market, the second place took wafer tubes with a market share of 11.89%, wafer cakes occupy 9.84% of the market, followed by glazed wafers with 6,13% and complete the rating waffles with the market share of 0.004%.
The success of LLC «World of Sweets» became possible first of all thanks to new lines of packed wafers, produced according to European standards with a minimum content of trans fats:
— updated assortment of Artek wafers: Artek Classic, Artek chocolate, Artek with hazelnut;
— original dark wafers Crispy: Crispy chocolate, Crispy ice cream, Crispy milk and chocolate;
— the exclusive FRUTTI Crispy line combining a fresh fruit and berry filling with a rich creamy taste: FRUTTI Crispy with strawberry and cream taste, FRUTTI Crispy with melon and cream taste, FRUTTI Crispy with peach-passionfruit and cream taste.